Case study for BBC

The BBC Academy wanted a suite of online and face to face training for the organisation to embrace the art of podcasting in a BBC Way.

  • Action

    The BBC needed to develop an understanding of the culture and distinct characteristics of podcasting, especially among radio producers, but also within digital teams. Innovation in podcasting was coming from outside the organisation.

  • Solution

    Kate Hoyland from Quattrain was commissioned to design and deliver podcasting training to develop awareness of the unique medium. Quattrain also conceived and produced the Podcastology series — a podcast about podcasts — available via the BBC Academy website.

  • Engagement

    Producers were trained in London, Bristol and Manchester with the course later rolled out to BBC production trainees and apprentices. The Podcastology podcast is available to all who want to learn about making podcasts in the BBC and outside. Quattrain are now working on a second series.

Further reading

Take a look at other Quattrain case studies to see how we've helped our clients with their training and development needs.