Case study for Media Corp, Singapore

We were commissioned to enable mediacorp to develop their digital story telling and creative podcast outputs.

I discovered a whole new world of podcasting I never knew existed. The exercises to boost creative podcasts will be key in creating and maintaining a (hopefully) professional podcast. Very interactive workshop that helped to open the channel to more creativity.

  • Action

    MediaCorp – Singapore’s largest broadcaster – needed to develop its online offer, to include alternative digital formats, develop creativity in writing and develop longer online reads for their audience.

  • Solution

    Working with partner Costello Media, Quattrain was commissioned to produce an intensive workshop on digital storytelling formats, working with images, understanding long form narrative hooks and a ‘social media bootcamp’, as well as a two-day podcasting course.

  • Engagement

    A one-week course was delivered to Mediacorp online and radio staff. Journalists described feeling ‘nurtured’ and ‘out of a writing rut’.

Further reading

Take a look at other Quattrain case studies to see how we've helped our clients with their training and development needs.