We were commissioned to enable mediacorp to develop their digital story telling and creative podcast outputs.
I discovered a whole new world of podcasting I never knew existed. The exercises to boost creative podcasts will be key in creating and maintaining a (hopefully) professional podcast. Very interactive workshop that helped to open the channel to more creativity.
MediaCorp – Singapore’s largest broadcaster – needed to develop its online offer, to include alternative digital formats, develop creativity in writing and develop longer online reads for their audience.
Working with partner Costello Media, Quattrain was commissioned to produce an intensive workshop on digital storytelling formats, working with images, understanding long form narrative hooks and a ‘social media bootcamp’, as well as a two-day podcasting course.
A one-week course was delivered to Mediacorp online and radio staff. Journalists described feeling ‘nurtured’ and ‘out of a writing rut’.